Module 2 quiz: Measure · AEO and GEO Course

1.A dentist in Denver is putting together the questions to track. Which one is written the right way to measure presence in AI answers?

A)"dentist Denver implants"B)"dental implants"C)"Can you recommend a dentist in Denver for an implant, one without a months-long waiting list?"D)"dentist implants prices downtown Denver"

2.In your list of questions to track, when is it OK to include your company's name?

A)Only in brand questions: in the others the answer would be forced to name you, and the measurement wouldn't countB)In every question, so the engine finds youC)Never, not even in brand questionsD)Only in purchase questions, where people make their decision

3.During your first manual audit, on a high-priority question, Perplexity sometimes cites you and sometimes doesn't. What do you do?

A)Keep the answer where you're citedB)Rewrite the question until it cites youC)Remove the question from the listD)Ask it two or three times on the same engine and write down how stable the result is: cited always, sometimes or never

4.In an answer, ChatGPT writes your practice's name in the text. It doesn't use any of your pages as a source and doesn't point to you as the one to choose. How do you record it?

A)Citation with linkB)MentionC)RecommendationD)Not cited

5.How do you calculate citation share, yours or a competitor's?

A)The number of links to your site divided by the number of pages on the siteB)Your average Google ranking divided by the number of enginesC)The answers you appear in, divided by the number of questions times the number of enginesD)The number of questions where you appear on at least one engine