Module 9 quiz: Re-measure and prove the results · AEO and GEO Course

1.It's been a month since your first audit and you want to re-measure. How do you do it?
A)With the same questions, the same engines and the same rules (new chat, memory off, same city), all on the same day, noting the dateB)Add new questions where you think you'll do betterC)Ask just one question per engine, to save timeD)Use different engines from the first time, to get a broader picture
2.The owner wants to know whether AI brings them customers, not just visits. What do you do on the site?
A)Count the citations from the audit and call them "customers"B)Look only at impressions in Search ConsoleC)Have the contact form record where the visitor came from and the landing page, mark the form submission as a key event in GA4, and ask in the form "how did you find us?"D)Ask the AI assistants how many people they sent you
3.In GA4 you open the AI Assistant channel, but you can't find the visits that came from Google's AI Overviews. Why?
A)Because AI Overviews never contain linksB)Because the AI Assistant channel excludes them: those visits stay in organic searchC)Because GA4 doesn't record visits that come from GoogleD)Because you need a paid tool to see them
4.In GA4's AI channel you see only a few visits. How do you read that number?
A)It's the exact total of the visits that came from AIB)It's a GA4 error and should be ignoredC)It also includes the times you're cited without a clickD)It's a floor: many visits from AI arrive without saying where they come from (from the apps or from a copied link) and end up in direct traffic
5.In the report for the client you need to describe an improvement. How do you write it?
A)"Thanks to our work, you showed up on ChatGPT."B)With the facts in chronological order: "On March 3 we rewrote the pricing page. In April that page is cited on two more questions."C)With a screenshot of the best answer of the monthD)With the average position reached in AI answers

Answer every question.