CiteProof.co
Module 11 · Lesson 11.4 · Industries: what changes · 5 min

AEO by industry: hotels, dentists, lawyers, furniture, food and cosmetics

Lesson 11.4 of the free AEO and GEO course: what changes from one industry to another. Hotels, dentists, lawyers, furniture and design, food and wine, cosmetics: the questions customers typically ask, the external sources to check, and the rules on what you can say (reviews, healthcare advertising, the bar's code of conduct, organic labels and food claims, cosmetic claims). The rules shown are Italian or EU rules: check your own country's.

The video for this lesson is coming soon to YouTube. Meanwhile, the full transcript is right here.

Transcript

0:00Introduction

Lesson 11.4: industries, what changes.

0:05What changes from one industry to another

The method is the same in every industry. Three things change. The questions customers ask. The external sources AI engines tend to use. And the rules on what you're allowed to say. Let's look at six industries, briefly. The sources we name are the ones to check first: the audit tells you which ones really count.

0:27Hotels

Hotels. The questions are full of details: where to stay near the station, with kids, with a pool, in which month. Those details belong on the site: amenities, distances, seasons. The sources to check: the Google Business Profile, Booking, Tripadvisor. The rule: reviews. In Italy, under Law 34 of 2026, tourism reviews must come within thirty days, from someone who used the service. And they can't be bought.

0:58Dentists

Dentists. People look for a dentist for one specific treatment, in one area: for an implant, for clear aligners, for a child. You need one page per treatment, signed by a licensed dentist. The sources: the Google Business Profile, booking sites like MioDottore in Italy, the dentists' register. The rule in Italy: healthcare ads are informational only. Nothing enticing: no offers, discounts or promotions. Check your country's rules.

1:28Lawyers

Lawyers. Often the question is a problem: my employer isn't paying me, how does a separation work. Choosing the firm comes later. You need pages for each practice area, built around those problems, and a page for each lawyer. The sources: legal directories, LinkedIn, law journals. The rules, from Italy's bar code of conduct: true, not suggestive, not comparative. And never clients' names, even if they agree. Check your local bar.

2:00Furniture and design

Furniture and design. The questions are about sizes and budgets: a leather sofa made in Italy, under a certain price, an extendable table for six. So on the page, in text: dimensions, materials, origin, delivery times, as in Module 7. The sources: design marketplaces, trade magazines, the showroom's Google Business Profile. Every detail the same everywhere.

2:27Food and wine

Food and wine. People ask for a pairing, a price, an origin: a red to go with a roast, an olive oil with a protected designation of origin. On the page: designation, origin, vintage, grape varieties, size. The sources: wine review apps like Vivino, the consortiums that protect each designation, specialist online shops. The EU rules: organic only if certified. And no food can claim to prevent or cure a disease. Outside the EU, check your local rules.

3:01Cosmetics

Cosmetics. The questions are about skin and ingredients: a serum for combination skin, the difference between two actives. On the page, in text: the actives, the skin type, the full INCI list. The sources: the big marketplaces and online beauty stores. The rule: every claim must be true and backed by evidence. In the EU, a regulation on cosmetic claims requires it, with six criteria, including truthfulness and evidential support.

3:34Your industry

If your industry isn't on the list, ask the same three questions. What do customers ask? You know from the meeting and from the Questions tab. Where do AI engines look? The External sources tab, after the audit. And what can you say? In regulated fields, check first with a lawyer or the professional body in your country.

3:55Your task for today

Your task for today: pick your client's industry, or your own. Write ten typical questions, the five sources to check, and the main rule on what you can say. Then compare those sources with the ones the AI engines actually cited in your audit.

4:22The final exam

With this lesson, the program is complete. The final exam is waiting for you: the quiz questions and a hands-on project on your own site. Good luck.

Your task

Pick your client's industry, or your own. Write ten typical questions, the five sources to check, and the main rule on what you can say. Then compare those sources with the ones the AI engines actually cited in your audit.

Track it in the course worksheet.

Sources

Checked 19 October 2026.

End of module 11: the quiz

Five questions on the “AEO as a service” module. Get four right and you pass.

Take the module 11 quiz