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Module 11 · Lesson 11.2 · The work month by month · 3 min

A 90-day AEO plan for a client, month by month

Lesson 11.2 of the free AEO and GEO course, for freelancers and agencies: a 90-day plan for a client. Month one for the foundations (audit, bots, structured data), month two for content and internal links, month three for outside sources, the second audit and the report. Plus the three things to do every month.

The video for this lesson is coming soon to YouTube. Meanwhile, the full transcript is right here.

Transcript

0:00Introduction

Lesson 11.2: the work month by month.

0:05Why ninety days

The client has signed. Now what? You need a plan the client can read, and that you can stick to. Ninety days are enough for one full round of the method: measure, do the work, and re-measure a first time. Careful: it's not a deadline for results. It's the first round. At the end, you review the plan, with the data.

0:27Month 1 · the foundations

The first month is for the foundations. Week one: the approved questions and the baseline audit, with Module 2. Week two: bot access, robots.txt and the llms.txt file, with Module 3. Weeks three and four: who the business is. The fact sheet, structured data, the About page, with Module 4. Technical fixes come first: they're quick, and the rest of the work depends on them.

0:55Month 2 · content

The second month is for content. Pages that answer, with Module 5. Start with the questions where a competitor wins today. Internal links to those pages, with Module 6. And, if the client sells online, the product pages, with Module 7.

1:13Month 3 · off-site and re-measure

The third month goes off the site. Reviews, directories, mentions, communities: Module 8. This is where you get started: it's the work that takes the longest. And at the end of the month, the second audit with the same questions, visits and leads in GA4, and the report. Module 9.

1:34Every month

Three things repeat every month, from day one. An audit, always on the same day, with the same questions. The change log: what you changed, where, and when. And a short update for the client: what was done, what you see in the data, and what comes next.

1:51After ninety days

After ninety days, review the plan with the client. Look at the questions where someone else still wins, and at the outside sources that cite the competitor, and not the client. Those become the work for the next three months. And the measurement goes on, exactly the same.

2:08Your task for today

Your task for today: fill in the 90 days tab of the course worksheet, for your own site or for a client. With real dates, week by week, and a fixed day for the monthly audit.

2:33Next lesson

In the next lesson: managing multiple clients, with a system that holds up with five clients, or with twenty. See you there.

Your task

Fill in the 90 days tab of the course worksheet, for your own site or for a client. With real dates, week by week, and a fixed day for the monthly audit.

Track it in the course worksheet.

Sources

Checked 19 October 2026.

  • No external numerical data. The calendar is the course's six-step method (Lesson 0.2), with Modules 2–9 in order; the timing is a suggestion, not a rule.
  • Cadence: an audit once a month, a plan review every three months, the trend over three to six months (Lesson 9.1).
  • Ninety days are not a promise of results: Google Search Central, «Do you need an SEO?» (Lesson 11.1), on realistic expectations.
  • The «90 days» tab of the course worksheet.
  • CiteProof: automatic audit every 14 days on the Cited plan (The Today page: three questions and what to do, «Next audit»: the automatic cadence of your plan); the Monthly proof on the Brand page, downloadable as a PDF (The Brand page: how the AI engines see your business).