0:00Introduction
Lesson 6.2: how to plan and add internal links.
0:05The link text
An internal link has two parts: the page it leads to, and the words you click on. Those words are the link text. Google asks for it to be descriptive, reasonably concise, and relevant both to the page it's on and to the page it links to. Click here, or learn more, say nothing. How much a dental implant costs already tells you what you'll find. A simple test: read the link words on their own. If you can't tell where they lead, rewrite them.
0:35The link plan
Before you open the editor, write a plan. Three columns: from which page, to which page, with what words. Start with the pages that matter most: the ones that bring in customers, and the orphans you found in the last lesson. For each one, find two or three pages that already cover the same topic. For the words, use the ones people actually search for: you'll find them in Search Console. Two rules: a page never links twice to the same destination, and the same words never lead to two different pages.
1:10WordPress, Shopify and Wix
Adding a link works the same way almost everywhere: you select the words, click the link icon, and pick the page. On WordPress, in the block editor, you can search for the page by its title, right in the link box. On Shopify, you do it in the text editor of products, collections, pages and blog posts. On Wix, you select the text and use the link button, both in pages and in blog posts.
1:36The most common mistakes
Now, the most common mistakes. Generic words, like click here. Links that point to a redirect, or worse, to a page that no longer exists. Always point to the final address. Too many links. Google says there's no ideal number, but if you think it's too many, it probably is. Finally, relying only on the menu. The menu matters, but a link inside the text also explains why that page is useful, right there.
2:05Your task for today
Your task for today: in the Link plan tab, write the plan for the ten most important pages on your site. From where, to where, with what words. Then add the links, and run a crawl to check that none of them leads to an error or a redirect.
2:39Next lesson
In the next lesson: pillar pages and topic clusters, to give your site a clear structure. See you there.