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Module 2 · Lesson 2.1 · The right questions to track · 3 min

Which questions to track on ChatGPT and other AI engines

Lesson 2.1 of the free AEO and GEO course: how to choose the questions to track on ChatGPT, Perplexity, Gemini and Google AI. Questions, not keywords: the five types of questions, where to find them, how many to pick and the mistakes to avoid.

The video for this lesson is coming soon to YouTube. Meanwhile, the full transcript is right here.

Transcript

0:00Introduction

Lesson 2.1: the right questions to track.

0:05Questions, not keywords

To measure your presence in AI answers, the first step is choosing what to measure. And here there's an important difference from SEO. On Google, people type a few words: dentist Denver implants. To an AI assistant, they talk the way they'd talk to a person: can you recommend a dentist in Denver for an implant, one without a months-long waiting list? Those are the questions to track.

0:30Five types of questions

A good list mixes five types of questions. Informational: how it works, how long it lasts, what it is. Comparison: is this one better or that one, which are the best. Purchase: how much it costs, where to buy, who to choose. Local, if you work in a specific area: near me, in a city, in a neighborhood. And brand: questions about your name, to see what AI engines say about you.

0:58Where to find them

Real questions aren't invented: they already exist. In Search Console, among the longer searches, many are already questions. On Google, in the People also ask box, under your main searches. In your customers' messages: emails, phone calls, chats, quote requests. In forums and on Reddit, where people describe the problem in their own words. And in reviews, your competitors' reviews too. And you can ask the AI engines themselves: what questions do customers of a business like mine usually ask?

1:31How many and how

To get started, fifteen to twenty questions are enough. Give more weight to comparison and purchase questions: that's where people decide. Write them the way a customer would write them, not the way you would. Put your name only in the brand questions. If you put it in the others, the answer is bound to name you, and the measurement is worthless. And keep the list fixed. If it changes every month, you can't compare one month with the next anymore.

1:58Your task for today

Your task for today: write fifteen to twenty questions in the Questions tab of the course worksheet. For each one, note the type, where it comes from, and its priority.

2:23Next lesson

In the next lesson: your first manual audit, with the course worksheet. See you there.

Your task

Write fifteen to twenty questions in the Questions tab of the course worksheet. For each one, note the type, where it comes from, and its priority.

Track it in the course worksheet.

Sources

  • No external numeric data.
  • The examples (a dentist in Denver, Smith Dental) are illustrative and labelled on screen.
  • «Fifteen to twenty questions» is the course's own advice.
  • CiteProof (pasting a list, importing a file, Search Console questions from the WordPress plugin): Add questions to track (one by one or as a list).