Writing with ChatGPT without losing quality (and what Google says)

0:00Introduction

Lesson 5.4: writing with AI, without losing quality.

0:06What AI does well, and what it doesn't

An AI assistant writes fast. But it writes what everybody already knows. It's great for outlines, first drafts, summaries, and variations on a headline. What it doesn't have is exactly what gets a page cited: your experience, your data, checked facts, your judgment.

0:26The six-step process

Here's a six-step process. Three steps are yours, and you don't delegate them. One, you choose the question and the outline. Two, the AI writes the draft. Three, you add experience, examples and data. Four, you check every number and every source. Five, an expert read-through. And six, you publish, with the author's name and the date.

0:53Never publish as is

Four things should never be published the way they come out. Numbers with no source: they're often made up. And made-up quotes: names, studies, things nobody ever said. Advice on health, law and money, which always needs an expert to check it. And pages in bulk: the same text, repeated for a hundred cities.

1:13What Google says

And Google? Using AI isn't banned. In February 2023, Google wrote that appropriate use of AI or automation is not against its guidelines. But its spam policies are clear: using AI to generate many pages without adding value for users is scaled content abuse. In short, spam.

1:35Your task for today

Your task for today: pick a question where you're not cited, and write an article with this process. Your outline, a draft from any AI assistant. Then experience, data, sources, fact-checking, and a read-through.

2:02Next lesson

In the next lesson: updating the content you already have. See you there.

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