CiteProof.co
Module 5 · Lesson 5.2 · Structure: headings, lists, tables · 2 min

Headings, lists, tables and FAQs that AI engines can cite

Lesson 5.2 of the AEO and GEO course: how to structure a page so that ChatGPT and other AI engines can cite it. Headings that are questions, lists and comparison tables, and a frequently asked questions section done right.

The video for this lesson is coming soon to YouTube. Meanwhile, the full transcript is right here.

Transcript

0:00Introduction

Lesson 5.2: structure, with headings, lists and tables.

0:07Why structure matters

A well-organized page is easier to read, and easier to extract. In an October 2025 analysis by Ahrefs, 28.3% of the thousand pages ChatGPT cites most had no organic visibility on Google at all. So ranking isn't the only thing that counts: clarity and structure count too.

0:30Headings

Start with headings. Together, they work like a table of contents, clear even without reading the rest. One main heading that says what the page is about. And below it, headings that are your customers' questions: how much it costs, how long it lasts, which one to choose. One per section.

0:50Lists and tables

Then pick the right format for each question. Numbered lists for steps and requirements: how to do it, what you need. And comparison tables for questions like, is this one better, or that one: one row for each criterion, one column for each option. They're among the easiest formats to reuse in an answer.

1:11Frequently asked questions

At the bottom, a frequently asked questions section: four to eight of them. Your customers' real questions, the ones in the Questions tab, not made-up ones. With short, complete answers: two or three sentences that stand on their own. FAQPage markup is a bonus. The value is in the answers.

1:32Your task for today

Your task for today: go back to the page from the last lesson, and turn its headings into questions or clear topics. Add a list or a table where it helps, and a frequently asked questions section, with short answers.

1:56Next lesson

In the next lesson: sources, original data and dates. See you there.

Your task

Go back to the page from the last lesson, and turn its headings into questions or clear topics. Add a list or a table where it helps, and a frequently asked questions section, with short answers.

Track it in the course worksheet.

Sources

Checked 18 October 2026.

  • Ahrefs, October 2025, «67% of ChatGPT's Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)» (https://ahrefs.com/blog/chatgpts-most-cited-pages): 28.3% of the 1,000 pages ChatGPT cites most have no organic keywords on Google. The figure is also in CiteProof's Italian article.
  • Method (headings as questions, numbered lists, comparison tables, an FAQ with 4–8 real questions): AI Search Optimization for Ecommerce: Get Cited by ChatGPT (four to eight FAQ entries around real questions; clear headings, numbered steps, comparison tables) and FAQ Research (questions as H2/H3, a short direct answer right underneath). FAQPage markup and Google's FAQ results: as in lesson 4.3 (Google Search Central, FAQ structured data documentation).
  • The «Questions» tab is the worksheet tab where the customer questions were collected in Module 2.
  • Examples (dental implants in Denver) are illustrative, labelled on the slides, with no figures.
  • CiteProof: The SEO box in the editor: what to do, with the button that does it: the box under the post proposes customer questions with answers, and flags «The title does not carry the customer's question».