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Module 7 · Lesson 7.3 · Product feeds and shopping in ChatGPT · 3 min

ChatGPT shopping and product feeds: the nine fields and what to prepare

Lesson 7.3 of the free AEO and GEO course: what a product feed is, the nine required fields in OpenAI's feed, who can send one today, how shopping in ChatGPT changed between 2025 and 2026, and what to prepare if you sell mostly outside the US.

The video for this lesson is coming soon to YouTube. Meanwhile, the full transcript is right here.

Transcript

0:00Introduction

Lesson 7.3: product feeds, and shopping inside ChatGPT.

0:06What a feed is

A product feed is a file with your whole catalog: one row per product, always with the same fields. Instead of reading your pages one by one, the platform gets the data already in order, and updated every day. If you sell on Google Shopping, you probably have a feed already. The one for ChatGPT is similar, with its own rules.

0:28The nine required fields

OpenAI has published the specifications for its feed. There are nine required fields. The product ID, the title, the description, the page address, and the brand. Then the seller name, the image, the availability, and the price. The GTIN isn't one of the nine, but it helps. Lesson 7.1's rule applies: if there's none, don't invent one.

0:53Who can send it

Who can send one? For now, partners approved by OpenAI. You apply from a dedicated page on the ChatGPT website. The file is uploaded over an SFTP connection, and OpenAI recommends sending the whole thing at least once a day. And one important detail: today, OpenAI's standard format is designed for the United States.

1:16What changed in 2026

Shopping in ChatGPT has changed fast. In September 2025, buying right inside the chat arrived in the United States, starting with Etsy sellers. In 2026, the direction changed. ChatGPT helps people discover products, and shoppers finish the purchase on the store's own website, in a browser inside ChatGPT. On Shopify, the ChatGPT channel is on by default for eligible stores. The store can be based outside the United States, but it has to sell to US customers.

1:49What to prepare outside the US

If you sell mostly outside the US, what can you do today? First: complete product pages and correct Product data. They're the same facts that end up in every feed. Second: let in OAI-SearchBot, ChatGPT's search bot. It's the one that reads your pages when someone asks a question. Third: keep a clean feed ready, with the nine fields, and your terms, privacy and returns pages published. When access opens up to your market, you're already set.

2:21Your task for today

Your task for today: take your five product pages, and check that each one has all nine fields. If you already export a feed, open it in a spreadsheet, and look for rows where the brand, the description or the availability is empty.

2:54Next lesson

In the next lesson: Shopify, WooCommerce and Wix, and what changes in practice between the three platforms. See you there.

Your task

Take your five product pages, and check that each one has all nine fields. If you already export a feed, open it in a spreadsheet, and look for rows where the brand, the description or the availability is empty.

Track it in the course worksheet.

Sources

Checked 19 October 2026.

  • OpenAI, «Products» (https://developers.openai.com/commerce/specs/file-upload/products): «Include the nine required fields»: item_id, title, description, url, brand, seller_name, image_url, availability, price; «The standard OpenAI-format upload currently targets the US.»
  • OpenAI, «Get started» (https://developers.openai.com/commerce/guides/get-started): «Onboarding product feeds in ChatGPT is currently available to approved partners», applications at chatgpt.com/merchants; «It is generally recommended to provide the entire feed once a day via file upload».
  • OpenAI, «File upload overview» (https://developers.openai.com/commerce/specs/file-upload/overview): «Push feeds to OpenAI via SFTP.»; «Recommended cadence: at least daily.»
  • Stripe Newsroom, 29 September 2025: Instant Checkout, «ChatGPT users in the United States can buy from Etsy merchants».
  • Shopify Help Center, «Agentic storefronts» (https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts, also cited in Shopify ChatGPT Integration: What It Means for Your Store): «ChatGPT acts as a discovery-focused referrer platform… ChatGPT users complete their purchase on your online store checkout in a ChatGPT in-app browser»; «Your store must sell to customers in the United States, however, your store can be based outside the United States.»; «Agentic storefronts is active by default for eligible stores.»
  • Shopify Help Center, Agentic plan for merchants who don't sell on Shopify: no monthly subscription fee; published terms, privacy and returns policies and a verified domain are required (checked 16 October 2026).
  • OAI-SearchBot, ChatGPT's search crawler: module 3 of the course (AI bots: who may read the site).
  • CiteProof on WooCommerce: the plugin sends the catalog to the platform once a day and checks price, availability, GTIN, brand, variants, images, descriptions and policies; it does not send the feed to OpenAI (CiteProof product facts, checked 16 October 2026; product scoring described in How to Get Your WooCommerce Store Cited by ChatGPT (2026 Guide)).